cathryn|walker

One of my main responsibilities for Southern Point Co has been planning, designing, coordinating, and managing all digital marketing materials. I have designed and sent email blasts through multiple channels to include; Omnisend Email Marketing, MailChimp, and Shopify Email. In addition to business-to-customer digital marketing, I create the marketing content for our business-to-business platform, NuORDER.

Primarily with business-to-customer digital marketing, I have learned monitoring analytics can steer you in the right direction for future campaigns. Also- language is KEY! Whether it is a catchy email title, or the "fine print" at the end of an email detailing a sale, particular and specific language can make or break digital marketing.